$2.3M in hiring-decision savings
Less than eight hours of work with a confidential senior team helped the client save $2.3M through hiring decisions. The engagement grew into six-figure ongoing work.
Read the leadership caseMarket Maker for Valuable Expertise
Kristi Straw, MBA
I help leaders, founders, and experts turn what they know into decisions, opportunities, and business results.
You have the expertise. I help people understand its value, trust your judgment, and take the next step. Through advisory, keynotes, and rooms built around real work.
Turns out, empathy
and execution do coexist.
20+years leading at scale
$109Kgenerated through LinkedIn in one year
$5M+documented movement connected to Lighthouse relationships
1,900+people assessed through Authentic Authority™
$120Kreported client compensation increase
Start with what you need
Why people call Kristi
Choose the situation you recognize. We’ll work out which tools, conversations, and support fit the job.
01Explore leadership advisory 02Build with Kristi 03Explore rooms + experiences
I’m leading something important.
The decision keeps returning to you. Your team needs clarity, useful feedback, and a next step people will own.
I’m building something valuable.
You have something valuable. The offer, audience, message, or next business opportunity needs to become clearer.
I need the room to work.
You need a customer, partner, leadership, or founder conversation to produce a useful next step. Or you need a keynote people can use.
Selected results
What valuable expertise can move.
Better hiring decisions. Paid work after a keynote. Giving through an intentional room. Movement is the measure.
NC TECH opening keynote
300+ attendees. Standing ovation. Books sold out. Three new engagements within three hours: a leadership retreat, a workshop, and a keynote.
Read the keynote caseWashington National Opera
Kristi helped an advisory client create the Field & Main room: 30 guests and $20,000 raised in support of WNO. Work continued through the advisory-client relationship.
Read the Rare Rooms™ caseKristi in the room
Curate it. Lead it. Make the next step useful.
A table, a stage, a hot seat, or a private leadership room. Kristi connects the people, conversation, message, and ask to the work the room needs to do.
Read the feedback
“And it was awesome how every other speaker referenced you throughout the day!”
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Read the feedback
“your keynote had the crowd hanging on every word!”
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A working asset · Authentic Authority™
The $0 digital product that became a business engine.
Authentic Authority™ began as a free assessment.
Free assessment → owned audience + data → keynotes + live experiences → products + enterprise work → new client conversations. One useful asset connects the work.
The repeatable work is connecting valuable expertise to a useful asset, an experience of the work, a clear paid offer, and follow-through. Kristi helps founders and experts build those connections in their own businesses.
Building an offer or useful asset of your own? See how we build the system
Experience Authentic Authority™