Proof

The work doesn’t stop at applause.

Kristi’s work is built to create movement: a leadership conversation that finally becomes honest, a relationship that becomes opportunity, an expert who becomes visible, a room that keeps producing value after everyone leaves.

$5M

in business movement through five Pinnacle Dinners™

$109K

generated through LinkedIn in one year through native content and relationship-led conversion

1,900+

people assessed through Authentic Authority™

$120K

reported compensation increase for a senior financial-services leader after five sessions

20+

years of leadership experience, including a Fortune 250 institution

Three applications · What happened next

Human insight becomes useful business practice.

On a stage, inside a leadership team, and around a purposeful table. Each example connects the work to business results and what followed.

01 / NC TECH · September 29, 2026

Human judgment in an AI-powered workplace

3 engagements in 3 hours · Books sold out

Kristi Straw delivering the NC TECH opening keynote
The situation
Kristi delivered the opening keynote for 300+ attendees at the NC TECH Summit for Women in Tech, connecting AI with human judgment, trust, and decision-making.
What Lighthouse did
Kristi used Authentic Authority™ and practical decision questions to connect trust and leadership styles with human judgment, decision ownership, and the people affected by a decision. Archetype stickers gave participants a visible way to start the conversation.
The result
Within three hours of the keynote, Kristi was hired for a leadership retreat, a workshop, and a keynote. Every book she brought to the summit sold, and the opening keynote received a standing ovation.
After the room
The keynote led directly to three new engagements. Authentic Authority™ gave participants a shared language to take into their teams and continued conversations after the session.
Testimonial card with Tracy Sternberg’s photo and feedback about the opening keynote shaping the rest of the day.
Tracy SternbergNC TECH opening keynote · September 29, 2026
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“And it was awesome how every other speaker referenced you throughout the day!”

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Testimonial card with Lara Michaud’s photo and feedback about audience members recognizing more about themselves.
Lara MichaudNC TECH opening keynote · September 29, 2026
Read the feedback
“They realized a lot more about who they are and how they see the world.”

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02 / Confidential enterprise leadership engagement · September 2026

Hiring decisions with $2.3M in savings

$2.3M saved through hiring decisions · Under 8 hours

The situation
A private enterprise leadership engagement brought a senior team together around priorities, decision-making, communication, and cross-functional work.
What Lighthouse did
Lighthouse facilitated leadership working sessions and applied Authentic Authority™ to leadership and hiring decisions: who needs to act, what helps them trust a decision, and what the situation requires beyond a leader’s default approach.
The result
Less than eight hours of work together helped the client save $2.3 million through hiring decisions.
After the room
The engagement grew into six-figure ongoing client work, continuing the leadership, decision-making, accountability, and communication support.

03 / Rare Rooms™ · Cultural, philanthropic, and business applications

A conversation becomes a result and a next step

$20,000 raised · Ongoing client work · A new co-host partnership

Kristi Straw with Nicki Bland and Tim O’Leary at a Pinnacle Powered fundraising event
The situation
Rare Rooms™ bring carefully selected people together around a clear purpose, with attention to what can happen during the room and afterward.
What Lighthouse did
Kristi helped an advisory client create the Washington National Opera Rare Room™ at Field & Main. The work connected the people, purpose, conversation, and ask. Pinnacle Powered™ brings the Rare Rooms™ method inside an organization.
The result
The WNO Rare Room™ brought together 30 guests and raised $20,000 in support of Washington National Opera. It also led to ongoing work through the advisory client relationship. In a separate Pinnacle Dinner example, Drew Burdick, Founder of StealthX, attended as a guest and became Kristi’s partner and Operator Dinner co-host.
After the room
The collaboration continued with The Voice at the Table™ on October 8 in Tysons. Across five Pinnacle Dinners™, $5 million in business movement demonstrates the broader commercial application of the method.

Current strategic work

The scope is already bigger than the stage.

BetterStory Studio Raleigh participants together after the live program
BetterStory Studio™ · Raleigh, September 2026

Proof from the Studio

People stay in the conversation.

At BetterStory Studio™, leaders and founders test language out loud, hear how it lands, and continue the conversation with the people in the room.

Explore BetterStory Studio
UNICORN Leader by Kristi Straw on display at NC TECH

Bestselling book

Leadership people can actually feel.

UNICORN Leader™ addresses innovation in the modern workplace through recognition, experimentation, learning, and practical leadership tools.

Also available as an audience book package for select engagements.

The Last Straw

Full-strength Kristi.

The conversations get candid, occasionally spicy, and consistently useful. The Last Straw goes deeper into leadership, work, trust, relationships, and what happens when we stop polishing the answer.

Watch The Last Straw on YouTube

Selected stages + communities

Different industries. Shared stakes. Stronger movement.

NC TECHT200SHRM DCSHRM PeninsulaAnderson Area SHRMWomen in Payments LATAMNWIR RaleighCREW New MexicoBRC CPE SymposiumVCHA AnnualMASCBaby Bathwater

Recognition

The kind that follows the work.

For the moment you’re moving into.

Let’s make it move.

Bring Kristi in when the stakes are high and your leaders are ready to build confidence, cohesion, trust, and follow-through around what comes next.

Start with your situation

What needs to change?

Tell Kristi what you’re leading or building, what’s getting stuck, and your timing. She’ll follow up about the fit and useful next step.

Start the conversation

704.665.7151 · Prefer a call? View availability