Rooms + experiences

A deliberately designed room changes what becomes possible.

Kristi does more than speak into rooms. She builds them for leaders, founders, teams, and communities: intentional spaces where trust gets real, relationships become useful, and opportunities have somewhere to land.

Rare Rooms™ / The work behind the experience

Build the room.
Lead the room.
Make what happens next count.

You may need customers to understand your value, leaders to make a decision, founders to practice an ask, or people to build a useful relationship. Kristi designs and leads the work around that purpose.

01 / The work

Curate the room

Choose the people, purpose, and format. Give every seat a reason to be there.

02 / The work

Hold + lead the room

Set the context and norms. Ask useful questions, make participation possible, and guide the conversation.

03 / The work

Keynote + teach the room

Give people a shared language they can use in the decisions and conversations that follow.

04 / The work

Critique + coach the work

Use live feedback, hot seats, and practical coaching to sharpen a message, offer, ask, or decision.

05 / The work

Package + sell the experience

Define who it is for, what people receive, how it is priced and invited, and the fitting paid next step.

06 / The work

Follow through

Name the actions and owners. Connect people where useful and capture what happened after the room.

Kristi Straw leading live practice at BetterStory Studio Raleigh
BetterStory Studio™ · Leading the live work
Kristi Straw coaching a guest in conversation at BetterStory Studio Raleigh
BetterStory Studio™ · Coaching the real message

A different application: the NC TECH opening keynote

Testimonial card with Tracy Sternberg’s photo and feedback about the opening keynote shaping the rest of the day.
Tracy SternbergNC TECH opening keynote · September 29, 2026
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“And it was awesome how every other speaker referenced you throughout the day!”

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Testimonial card with Lara Michaud’s photo and feedback about audience members recognizing more about themselves.
Lara MichaudNC TECH opening keynote · September 29, 2026
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“They realized a lot more about who they are and how they see the world.”

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My organization needs a room.

Commission a customer, partner, leadership, founder, or member experience around a clear business goal.

Discuss a Rare Room™

I want to build and sell my own experience.

Connect your expertise, offers, assets, live experience, and follow-up around the business you are building.

Build with Kristi

The Pinnacle Dinner™

A room designed for leaders who are done networking without movement.

Pinnacle brings decision-makers, founders, executives, and revenue leaders together around a table built for depth. No frantic card-swapping. No performative small talk. The room is curated so trust can form faster and the right conversations can keep going.

$5Min business movement through five Pinnacle Dinners™
Explore The Pinnacle Dinner
Guests engaged in conversation at a Kristi Straw event

Signature rooms + cohort

Choose the room that matches the work.

These rooms aren’t built for one gender or one title. They’re built around the quality of the people, the truth of the conversation, and the movement the room needs to create.

Pinnacle Powered™

Bring the Rare Rooms™ method inside your organization.

Pinnacle Powered™ brings the Rare Rooms™ method inside your organization. We help you build a room around a business goal, choose who should be there, shape the conversation, make the ask, and follow through on what happens next.

Completed · September 24, 2026

Washington National Opera · Field & Main

30 guests. $20,000 raised in support of Washington National Opera.

Completed · October 8, 2026

The Voice at the Table™

A WNO collaboration in Tysons around guest curation, conversation, relationship development, and follow-through.

Explore the work

Private rooms + retreats

When the moment calls for a room designed around the outcome.

Kristi designs and facilitates smaller experiences that accelerate candor, connection, trust, and decision-making for leaders moving through growth and change.

01

Curated people

Who’s in the room is part of the strategy.

02

Useful tension

The conversation goes where the opportunity actually is.

03

Visible movement

People leave knowing what changed and what happens next.

A candid reaction inside a curated Kristi Straw experience
“Relationships are how the work moves. The room decides whether they ever get deep enough to matter.”

Market making across communities

Relationships create possibilities across industries.

Pinnacle Dinner community members with artist Diego Alba at the ArtPop upcycled fashion show
Pinnacle Dinner community × ArtPop · Creative collaboration
Francesca Zambello, Nicki Bland, and Kristi Straw at The Voice at the Table
The Voice at the Table™ · A founder-created experience Kristi helped develop with Nicki Bland

Kristi connects people, expertise, and shared interests to new partnerships and experiences. The strategy includes who belongs, why they gather, how the conversation works, and what follows.

For the moment you’re moving into.

Let’s make it move.

Bring Kristi in when the stakes are high and your leaders are ready to build confidence, cohesion, trust, and follow-through around what comes next.

Start with your situation

What needs to change?

Tell Kristi what you’re leading or building, what’s getting stuck, and your timing. She’ll follow up about the fit and useful next step.

Start the conversation

704.665.7151 · Prefer a call? View availability