The book + the leadership work

UNICORN Leader™

Driving Innovation and Influence in the Modern Workplace

Your team needs to try something new. What happens when someone actually does?

Leaders shape whether people speak up, share unfinished ideas, hear feedback, learn, and act. UNICORN Leader™ gives that human work a practical place in the modern workplace.

Kristi Straw speaking with a microphone and holding her book UNICORN Leader
Kristi Straw, MBA · The author at work.

Executive experience behind the work

102 banks

Oversaw 102 banks and more than 500 employees as President of Retail Banking at Bank OZK.

550+ people

Led retail banking, wealth management, and the call center as Chief Retail Banking Officer at Truliant.

Read the career record
Kristi Straw engaging the audience during her NC TECH opening keynote

NC TECH · September 29, 2026

The book meets the room.

Opening keynote. Books sold out. Within three hours, Kristi was hired for a leadership retreat, a workshop, and a keynote.

Copies of UNICORN Leader on a table at the NC TECH Summit for Women in Tech
UNICORN Leader™ at the NC TECH Summit for Women in Tech.

Practical tools from the book

Give innovation something to do on Monday.

The book includes a Braggy Board, an Innovation Wall, and learning practices. Here are starting exercises you can use with your team.

01 / Braggy Board

Make contribution visible.

When good work gets buried in the next deadline, people stop seeing what they contribute.

Try this in your next meeting: ask each person to name one contribution, who it helped, and why it mattered. Capture the specifics so recognition becomes something the team can learn from.

02 / Innovation Wall

Give unfinished ideas a place to go.

When every idea has to arrive polished, people keep the useful but imperfect ones to themselves.

Try this with one real problem: capture the idea, the problem it could solve, and the smallest test. Choose an owner and a date to review what you learned.

03 / Learning practices

Turn an experiment into a next decision.

A team can complete a project and still repeat the same mistakes on the next one.

After the next experiment, ask: What did we try? What happened? What will we change? Agree on one adjustment and who will make it.

One evolving body of work

Build the conditions. Practice the conversation. Use it.

UNICORN Leader™ came first. Authentic Authority™ developed afterward. BetterStory Studio™ gives people a live place to practice and hear how their message lands.

UNICORN Leader™

Leadership practices that make recognition, experimentation, learning, and contribution part of how the team works.

Start with the book

Authentic Authority™

Understand how you build trust, then apply that insight to feedback, performance conversations, change communication, and sales.

Explore Authentic Authority™

BetterStory Studio™

Bring the idea, recommendation, message, or ask. Say it out loud, hear the response, sharpen it, and use it.

Explore the live lab

Bring the work into your organization

Your next change needs people who can lead it.

Start with the situation: a transformation, a team holding back ideas, managers avoiding feedback, or a decision people aren’t acting on. Kristi connects the relevant tools to the work your people need to do.

Keynotes

A participatory experience that connects leadership, trust, and innovation to a conversation your audience needs to have.

Team workshops

Work on a real leadership message, feedback conversation, or unfinished idea. Leave with a next action and an owner.

Executive advisory

Ongoing support for leaders navigating consequential decisions, communication, change, and follow-through.

Discuss your organization